The Official COVID-19 App
Designing for 200+ million Indonesians to fight Covid-19
Bersatu Lawan Covid-19 (BLC) or United Against Covid-19 is the official Covid-19 app of Indonesia which provides: Information about the latest news, government help, stats and map of cases, and self-diagnosis tool.
I designed an all-in-one solution for anything Covid-19 related information for 200+ million Indonesians. Leaping from the computer era, mobile phones are prevalent among many Indonesians. However, low bandwidth networks and illiteracy are still big problems. So focusing and balancing lite by default and utilizing imagery were the main approach. The main bulk of the work laid in reconstructing the information architecture. Several methods like card sorting, defaulting to local digital best practices, and quantifying qualitative requirements were adopted to reach the final solutions.
As a sole Designer, I led the end-to-end design from analyzing data and problems, conceptualizing, defining product directions, scoping works, visual design, to delivering the final product with the team. The team included a project manager-backend developer, and four frontend developers.
ORGANISATION
The Indonesian National Agency for Disaster Countermeasure
MEDIUM
Mobile app (Android, iOS)
TIMELINE
3 months (Overall), May 2020 - July 2020
Tab 1: Home and cases stats
Tab 1: Lite "map" of cases and risk areas
Tab 2: All information about Covid-19 like news and regulations
Tab 3: Personal QR code to show when entering public spaces
Results
Micro
Average engagement time increased by 40%
Stickiness (DAU/MAU) almost doubled (5.8% → 10%)
Macro (within 3 months)
Userbase grew by over 100%
4.5 on AppStore
3.5 → 4.1 on PlayStore
Learnings
Having a solid foundation makes the design and development of new features faster
The more the merrier (superapp concept) is the common default for mobile apps in Indonesia